Problem1
What?
The catalog had strong products but weak decision support. Key details like finish, skin-type fit, and bundle value were not surfaced at the right time.
B’You
We designed a sharp, high-contrast portfolio experience that helps Nexulyze feel technical, credible, and commercially ready without drifting into generic agency aesthetics.
Timeline
12 Weeks · Q2-Q3 2024
Tools
Figma · FigJam · Maze · React
Team
2 Designers · 3 Engineers
01Project Description
What Is B’You
B’You is a cosmetics e-commerce platform focused on helping girls discover, compare, and buy beauty products with confidence. The product blends editorial-style product storytelling with practical shopping flows so users can move from inspiration to checkout without confusion.
02Inspiration Behind B’You
Problem
Beauty shoppers were dropping off before purchase because product pages lacked quick clarity on shades, benefits, and suitability. Many users had to jump across multiple screens just to answer basic questions before buying. The core challenge was to reduce hesitation in high-intent moments and create a journey that feels trusted, personal, and easy to complete on mobile.
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Problem2
When?
Friction spiked during product-detail and cart transitions, especially for first-time users browsing from social campaigns on mobile devices.
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Problem3
How?
We restructured product pages around confidence cues, introduced cleaner variant selection, and simplified checkout steps to keep momentum high.
03The Core Of B’You
Solution
The solution introduced a conversion-led commerce system with clearer product hierarchy, trust-first UI patterns, and fast purchase actions. From listing to checkout, each screen was designed to answer user doubts early and reduce decision fatigue.
Solution1
The Vision
Create a beauty shopping experience that feels aspirational but practical, where users can decide quickly without losing confidence.
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Solution2
The Strategy
Prioritize comparison-friendly product cards, simplify shade and variant interactions, and tighten the checkout path for mobile-first buying behavior.
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Solution3
The Impact
Users can discover products faster, trust their purchase choices sooner, and complete orders with fewer abandoned carts.
Style Guide & Component
Wireframe & UI Design
04B’You In Action
The Result
The final result is a polished cosmetics storefront that improves shopping confidence, shortens the path to checkout, and gives the team a scalable base for launches, bundles, and seasonal campaigns.
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