Reef Creator Platform

Reef needed a cleaner platform story and a more useful dashboard language for creators managing campaigns, assets, and reporting.

Timeline

10 Weeks · 2024

Tools

Figma · FigJam · Maze · Tailwind

Team

1 Product Lead · 2 Designers · 2 Engineers

Project Description

What Is Reef Creator Platform

This project focused on helping creators understand what matters now. The redesign reduced dashboard noise, connected disconnected workflows, and made campaign actions feel far more obvious for users with different levels of platform familiarity.

Inspiration Behind Reef Creator Platform

Problem

Reef had the right data, but too much of it was competing at the same visual priority. Creators were forced to decode workflow state instead of confidently seeing what mattered next. The challenge was to transform a dense dashboard into a calmer operating system without stripping away the depth power users actually relied on.

Problem1

What?

The platform presented onboarding, submissions, and analytics with the same weight, making the experience feel noisy and hard to prioritize.

Problem2

When?

Confusion was highest right after sign-in and during active campaign cycles, where users needed immediate clarity on deadlines and next actions.

Problem3

How?

We reorganized the interface around urgency, status, and repeatable patterns so the product felt more guided and less cluttered.

The Core Of Reef Creator Platform

Solution

The final system is more task-led and more adaptable. It helps users move through campaign work with less hesitation and gives the team a clearer set of reusable product surfaces.

Solution1

The Vision

Make the dashboard feel like a guided workspace, not a bucket of widgets.

Solution2

The Strategy

Prioritize next actions, connect statuses across flows, and simplify repeated component patterns.

Solution3

The Impact

Creators can scan faster, act sooner, and understand campaign state with less effort.

Style Guide & Component

Wireframe & UI Design

Reef Creator Platform wireframe overview

Reef Creator Platform In Action

The Result

The final experience feels more operational and less noisy. It supports clearer creator behavior, easier team iteration, and a product language that can grow without collapsing into clutter.